Strategic Advisor for Vermont Small Business Owners
There's a gap in how small business support usually works.
Coaching is about you. Consulting is about a project. However, sometimes what you actually need is neither.
You need an advisor. Someone who sits beside you on the decisions only you can make — not to take them off your plate, but to help you think more clearly when you make them.
That's what Amplify Decisions does.
Founded by Meagan Van Woert, Amplify Decisions is a strategic decision advisory practice based in Vermont. The practice serves established small business owners across the state, from Burlington to Brattleboro, Stowe to Bennington, Rutland to St. Albans.
What a strategic decision advisor actually does
The fastest way to understand it: it's not coaching, and it's not consulting.
A coach focuses on you — your mindset, your habits, your growth as a leader. That work is valuable. However, it doesn't help much when you're staring down a real decision next Tuesday.
A consultant focuses on a deliverable — a strategy doc, a process redesign, an implementation. That work has its place. However, it often misses the question of whether the deliverable was the right thing to build in the first place.
A strategic advisor sits in between. Outside perspective on the decisions you're already making. Frameworks when frameworks help. Pressure-testing when something doesn't add up. As a result, you get honest input from someone whose only agenda is your business doing well.
Built for established Vermont small business owners
The keyword is established.
If you're just starting out, Vermont has wonderful free resources for you. For example, VtSBDC, SCORE mentors, Community Capital, and your regional economic development corporation. Use them.
However, if you're past that stage — generating consistent revenue, navigating real customer relationships, making decisions that move six-figure outcomes — the questions get harder and the available help gets thinner. That's the moment Amplify Decisions is built for.
You'll know you're a fit if any of these sound familiar:
- Pricing feels off, but raising it feels risky
- The next hire would help, but you're not sure it's the right hire
- Growing means more revenue, however it also means more complexity than you actually want
- A pivot keeps surfacing, but you can't tell if it's a real opportunity or a distraction
- You've got smart people around you, but no one whose only job is helping you think clearly about your business
How we work together
There are two ways to engage.
The Strategic Decision Session
A focused working call for one specific decision. The session is $497, credited in full toward the 12-Week Advisory Program if you continue. Book it when there's a question in front of you that you can't see clearly enough to answer alone.
Book a Strategic Decision Session
The 12-Week Advisory Program
Twelve weeks of ongoing strategic advisory access. Built for owners ready to commit to clearer thinking across a longer arc. The program is limited to six active clients at a time, so the work stays close and the access stays real. Every engagement begins with a Strategic Decision Session to confirm fit before either side commits.
Apply for the 12-Week Advisory Program
Serving established small business owners across Vermont
Most of the work happens virtually. As a result, owners across the entire state can engage easily — no driving to Burlington required. Whether you're in:
- Greater Burlington — Burlington, South Burlington, Essex, Williston, Colchester, Winooski, Shelburne
- Northern Vermont — Stowe, Waterbury, Montpelier, Barre, Morrisville, St. Albans
- Central Vermont — Middlebury, Randolph, White River Junction
- Southern Vermont — Rutland, Brattleboro, Bennington, Manchester
- Or anywhere else in the state where an established small business is navigating a hard decision
If you're a Vermont owner and the decision in front of you matters, location isn't a barrier. Burlington-area owners can also visit the Burlington business advisor page for more on local context.
What Vermont small business owners say
"Meagan helped me identify my short and long term goals and put a process in place to help me achieve them. I really needed that support to grow my business.”
— Beverly
"Working with Meagan helped me with the clarity and focus on how to best manage my time, based on my quarterly goals."
— Sandra Brown
"Meagan's support and structured feedback allowed me to plan more effectively which improved my sales and business operations."
— Savanna Crossman
Why work with a Vermont-based advisor
There's something about working with someone who shares your context.
Vermont small business has its own rhythms. The seasonal swings. The tight labor market. The reality of running a business in a state where one degree of separation is the norm. As a Vermont-based advisor, I understand what it actually feels like to navigate those things — because I'm navigating them too.
That said, the practice serves clients beyond Vermont as well. However, this page is built for the Vermont owners I'm built to serve first.
Start where every engagement starts
The Strategic Decision Session is the entry point.
One call. One decision. One clear next move. That's what you'll leave with.