Meet Meagan Van Woert

— Strategic Decision Advisor for Established Small Business Owners

Meagan Van Woert is a Burlington, Vermont-based strategic decision advisor who helps established small business owners make the decisions they have been circling — and move forward with confidence.

Not a coach.
Not a consultant.

A strategic decision advisor with 20 years of building real businesses.

Meagan Van Woert is the founder of Amplify Decisions, a strategic advisory practice based in Burlington, Vermont. She works with established small business owners — typically three to fifteen years in business, with real revenue and a real track record — who are sitting on a decision that has been blocking everything else.

small business advisor vermont

Before advising other business owners, Meagan spent 20 years as an entrepreneur herself — building and operating businesses across web development, design, UX, and digital marketing. She has been the person making the decisions, carrying the uncertainty, and figuring out what moves the needle and what does not. That experience is not background context. It is the foundation of how she works.

She currently serves as an adjunct faculty member at Champlain College in Burlington, Vermont, where she brings real-world business decision-making into the classroom — and brings what she observes back into her advisory work. The work at Amplify Decisions is specific. One decision. One session. A clear direction you can act on the same day.After 20 years in business, Meagan has identified a consistent pattern: most established owners already know what decision needs to be made.

What they need is a structured conversation with someone who has no stake in the outcome — someone who has been in the room, understands what is actually at stake, and will tell them the truth.

Background & Credentials

20 years as an entrepreneur. Now bringing that experience directly to your decisions.

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20 Years as an Entrepreneur

Built and operated businesses across web development, design, UX, and digital marketing. Real decisions, real stakes, real experience on both sides of the table.

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Strategic Decision Advisor

Founder of Amplify Decisions, working with established small business owners on the specific decisions that have been blocking growth — across industries, revenue levels, and business models.

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Podcast Host & Faculty

Host of Amplify and Act on Apple Podcasts and Spotify. Adjunct faculty at Champlain College, Burlington, Vermont — teaching business decision-making for over 20 years.

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Vermont-Based, Serving Nationwide

Based in Burlington, Vermont. Working with established small business owners across Vermont and nationwide through virtual Strategic Decision Sessions.

The philosophy behind Amplify Decisions

Most business advice treats owners like beginners.It assumes you need frameworks, checklists, and step-by-step systems.

It assumes the problem is knowledge — that if you just understood the right model, the path forward would be obvious.

That is not the problem most established owners have.

You have built something real. You know your industry. The problem is not that you do not know what to do. The problem is that the decision carries weight — and making it alone, without a trusted thinking partner, is harder than it should be.

The Strategic Decision Session is 90 minutes. One decision. One written direction you leave with. That is the whole model — and it works because it respects your time, your intelligence, and the seriousness of what you have built.

Who Meagan works with

Amplify Decisions is not for everyone. It is designed for a specific kind of business owner at a specific kind of moment.

This is for you if

You have been in business three or more years with proven revenue
You are facing a specific decision that has been unresolved longer than it should be
You want honest, direct thinking — not cheerleading or validation
You are ready to make the decision and act on it
You are a service-based business owner, consultant, creative, or founder
You are based in Vermont or anywhere in the United States

This is not for you if

You are pre-revenue or still validating your business idea
You want ongoing accountability coaching or weekly check-ins
You are looking for someone to tell you what you want to hear
You need a full strategic plan or operational overhaul
You are not yet ready to commit to a direction and move

Common questions about working with a strategic decision advisor

What is a strategic decision advisor?
A strategic decision advisor is a thinking partner who helps established business owners make specific, high-stakes decisions. Unlike a business coach — who focuses on accountability, goal-setting, and ongoing development — or a consultant — who typically delivers research or a report — a strategic decision advisor works with you in real time to identify what is blocking a decision, clarify the real choice in front of you, and reach a direction you can act on immediately. Meagan Van Woert at Amplify Decisions works this way: one focused session, one clear decision, one written direction you leave with.
How is Amplify Decisions different from business coaching?
Business coaching focuses on ongoing accountability, mindset, and personal development over months or years. Amplify Decisions is engaged for a specific decision at a specific moment. One session, one decision, one written direction — no recurring check-ins or long-term coaching relationship required. Owners who work with Meagan come with a decision they have been circling and leave the session with a clear direction and a written summary they can act on immediately.
What kinds of decisions do established business owners bring to a Strategic Decision Session?
The most common decision categories include pricing and worth decisions (when an owner knows they are undercharging but the conversation feels personal), team decisions (hiring, firing, restructuring, or rethinking the owner's role), direction decisions (whether to narrow, expand, cut a service line, or pursue a partnership), and honest conversation decisions (when an owner needs clarity on what they actually want from the business and whether it is still aligned with how they are building it).
Do you work with small business owners outside of Vermont?
Yes. While Meagan Van Woert is based in Burlington, Vermont, Amplify Decisions serves established small business owners nationwide through virtual Strategic Decision Sessions. The format — 90 minutes via video, followed by a written summary within 24 hours — works equally well for owners across the country. Vermont-based owners also have the option to connect in person.
What is a Strategic Decision Session and what does it cost?
A Strategic Decision Session is a 90-minute focused working session with Meagan Van Woert. You bring one specific decision you have been unable to move on. Together you work through what is blocking it, what the real choice looks like, and what the right direction forward is. Meagan provides a written direction summary within 24 hours. The current investment is $297 at the founding rate, available through August 1, 2026. The session fee is credited toward the 12-Week Advisory Program if you choose to continue.
How do I know if I need a strategic decision advisor or something else?
A strategic decision advisor is the right fit when you have a specific decision that has been sitting unresolved — not a general feeling of being stuck. If you have been in business three or more years, you have a real decision in front of you, and you want structured thinking rather than ongoing support, a strategic decision advisor is likely what you need. If you are earlier in your journey or looking for long-term accountability, a business coach may be a better fit. If you need implementation support or a team to execute a plan, a business consultant may serve you better.
Is Amplify Decisions right for small business owners in Vermont?
Amplify Decisions is based in Burlington, Vermont and has a particular understanding of the Vermont small business landscape — including the unique challenges of running a service-based business in a smaller market and the relationship-driven nature of Vermont business culture. Vermont business owners can work with Meagan in person or virtually. Owners across the Northeast and nationwide are also served through virtual sessions.

What established business owners say

"Meagan helped me identify my short and long term goals and put a process in place to help me achieve them. I really needed that support to grow my business."

Beverly C.

The decision you’ve been sitting on is costing you something.

Most established business owners know what decision needs to be made. They just have not made it yet. One session. One decision. One direction you can act on.

Applications reviewed personally within 48 hours · Founding rate $297 available through August 1, 2026